Online marketing
Strategic Online Marketing
Androgogic has a strategic marketing specialist in the team and has worked very closely with a range of client-partners to assist them with structuring their Educational Technology and corporate website infrastructure to optimise marketing capability including harnessing Search Engine Marketing (SEM) generated leads for new students, Search Engine Optimisation of content against a managed framework of empirically establish Search Engine key phrases, and establishing clean integrations between marketing systems and lead conversion and management systems such as the organisation's CRM.
Androgogic is proud to have been a partner with one organisation for whom it has done extensive work in this area and who have reached a level of success where they are 2 years ahead of there sales targets.
Androgogic also takes a whole-of-business vie, including seeking to understand how the institution strategically seeks to manage and grow its market share. This view then informs and focuses work across the other,ostensibly non-marketing elements of the partnership.
Search Engine Marketing (SEM)
Androgogic has strong experience with SEM lead generation campaigns and has worked with several specialist SEM brokers for a range of client-partners. Androgogic has written SEM tag management software for its Content Management System (CMS) and uses specific Google Analytics configurations as well as the development of custom landing page creation tools to facilitate tracking via tunnels and goals.
Search Engine Optimisation (SEO)
Androgogic offers corporate website design and development for Educational institutions and routinely conducts detailed SEO upon the marketing materials therein. We maintain a set of specialist SEO tools in a software-as-service model which include SEO validation tools.
Androgogic also offer a Professional Development course on SEO theory and practice including worked examples and hands-on activities for trainees which allows client-partner staff to maintain their sites in an SEO context.